Film
Ütaksis Üretim Takip Sistemi TVC
A commercial shot in a real factory environment, turning production tracking software into tangible benefit.
Ütaksis's production tracking system was a product that needed an abstract piece of software translated into concrete value. We shot the film in a real production environment, combining the workflow on the floor, data collection and management dashboards in a single narrative line.
With technology products, the critical point is that the viewer grasps what the product does within the first 15 seconds; we structured the edit around that principle.
